Value Communications


Delivering impactful payer communications to maximise your brand potential

ICON’s experienced value communications consultants and market access writing experts develop and execute customised, strategically aligned payer communication plans. They can help you to develop value propositions and messaging and generate evidence-based tactical delivery plans to optimise how you engage with payers to ensure appropriate product access. 

Targeted, tactical solutions to communicate product value

A compelling value proposition provides the foundation for successful payer communications and, ultimately, patient access. Our consultants identify appropriate payer engagement channels and develop targeted, customised resources that clearly communicate brand economic and clinical value.

Visually engaging, digital payer communications

From PowerPoint and interactive PDF, to Veeva CLM and HTML5, we partner with you to identify the appropriate engagement platform for target stakeholders and develop tailored content for optimal impact. 

Related Information

A global, integrated team, focused on brand commercialisation

We work in collaboration with a team of in-house experts in pricing and market access, health economic, epidemiology, outcomes research and real-world evidence experts. We partner with you across the product lifecycle to identify the right tactics and delivery channels to maximise the value of your brand.

Services include:

Value proposition development and validation

  • Tailored, evidence-based and impactful value messages that resonate with payers

Health Technology Assessment and reimbursement dossiers

  • Advocacy, evidence review and dossier development to support national, regional and local market access negotiations across global markets

Payer-facing tools

  • Payer tools that facilitate optimal communication of brand evidence and value; from interactive PDFs to budget impact models

GVDs and global evidence packages

  • Targeted, user-friendly resources to support optimal in-country market access

Internal training and workshops

  • Client capability building and training to support optimal use of communications resources at global and country level

Digital and e-learning

  • Integrated market access resource platforms and engaging training programs developed by our Creative and Digital experts